Analytics & Testing, Content Marketing, Ecommerce and Retail, , Marketing Automation, Marketing Infographics, Mobile and Tablet Marketing, Sales Enablement, Search Marketing

26 Steps to Creating a Successful Ecommerce Business in 2015

By 2017, ecommerce sales are estimated to reach $434 billion in the United States. We’ve been actually developing this site to add some ecommerce solutions and strategies after testing some automated reporting solutions last year. Much more to come in the next few months – we promise!

Ecommerce Platforms developed this infographic with ecommerce strategies that will help you develop a sustainable business and focus on what you should do to succeed, from targeting the right customer to having a kick-ass social media strategy.

  1. Make an amazing first impression
  2. Why photos matter
  3. Improve your site’s navigation
  4. Have a unique idea
  5. Craft a strong USP (Unique Selling Proposition)
  6. Start blogging
  7. Create a mind-blowing About Us page
  8. Develop a successful SEO strategy
  9. Target the right visitor with the right product
  10. Use Live Chat to help potential customers make faster decisions
  11. To coupon or not to coupon
  12. Improve shopping cart experience
  13. Develop a successful shipping strategy
  14. Ask for feedback
  15. Rethink your newsletter approach
  16. Show people your site is secure and trustworthy
  17. Use the power of Social Media to promote yourself
  18. Implement an Affiliate Program for your store
  19. Don’t neglect mobile users
  20. Choose the perfect ecommerce platform for your store

You can read the fully detailed guide at Ecommerce Platforms. I think Ecommerce Platforms missed a couple of other biggies on this list.

I would add:

  1. Have an effective abandoned shopping cart strategy
  2. Have an effective remarketing strategy
  3. Integrate videos into your product marketing strategy
  4. Develop a loyalty program that rewards your best customers
  5. Create smart bundles and related product recommendations
  6. Implement wish lists and gift registries

Guide for Growing Ecommerce in 2015

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