We had a guest in the office the other day that was looking to sell product online. They started talking about some robust enterprise ecommerce packages like X-Cart and Magento and wondering what kind of resources it would take to launch. While we’ve worked with these suites, they’re typically overkill for the average person wishing to sell products online.
When we asked how many products they’d be selling, the answer was “a ton”. Digging deeper, we identified “a ton” at between 150 and 200 products. Folks, that’s not a ton… that’s a tiny store online and overkill for these incredibly robust ecommerce systems. When we asked about their marketing sophistication and resources… there was a blank look. Sure, we could have talked them into hiring us and spending tens of thousands, but it wouldn’t have been fair. There are a ton of new breed Software as a Service eCommerce platforms out there that require practically no work to launch, are fully integrated with payment processors, and have robust, internal marketing tools. One of those on the market is Volusion (affiliate link).
Volusion is a fully hosted, all-in-one shopping cart software that’s designed to help you build, manage and grow a successful online business. Trusted by over 30,000 merchants, we provide you with your own website, tons of money-making tools and award-winning 24×7 customer support. Within this document, you’ll see that our comprehensive ecommerce platform includes everything you need to succeed.
When you talk about marketing features, Volusion is one platform that’s packed with them
- Coupon and Discount System – product or category-specific, date ranges, min and maximums, quantity discounts
- Gift Certificate and Store Credit System – printable, customizable, order tracking
- Affiliate Management System – 5 tier, membership, product-specific commissions
- Email Marketing – with segmentations, newsletter and abandoned shopping car capabilities
- Campaign Tracking and Reporting – ROI tracking and report generator
- Search Engine Optimization – fully search friendly site, URLs, meta tags, robots and sitemap
This, combined with ready to use templates, ratings and reviews, product zooming, product comparisons, one-page checkout, unlimited photos and tons of product customization tools makes Volusion one robust package!