Amazon, Ecommerce and Retail, Marketing Infographics, Video Marketing

Why You Need to Invest in Product Videos on Your Ecommerce Site

Product videos offer e-retailers a creative way of demonstrating their products while also allowing customers a chance to view products in action. By 2021, it’s estimated that 82% of all internet traffic will be made up of video consumption. One way eCommerce businesses can get ahead of this is by creating product videos. Statistics that Encourage Product Videos for Your Ecommerce Site: This infographic, Why You Need to Invest in Product Videos Today, outlines the benefits of product videos for online retailers and offers ten top tips that will guide you through the process of

Read More...

Amazon, Ecommerce and Retail, Marketing Infographics

How Product Pricing Online Can Influence Buying Behavior

The psychology behind ecommerce is quite amazing. I’m an avid online shopper and am often surprised at all the things that I buy that I didn’t really need but it was just too cool or too good a deal to pass up! This infographic from Wikibuy, 13 Psychological Pricing Hacks to Increase Sales, describes the impact of pricing and how buying behavior can be influenced easily with some minor tweaks. Psychological pricing is an effective sales-driving strategy for businesses. By tapping into human psychology and the way consumers perceive price and value, businesses are able

Read More...

Amazon, Ecommerce and Retail

Productsup: Product Content Syndication and Feed Management

In a series of MarTech Interviews the last month, we had a sponsor – Productsup, a data feed management platform. Ecommerce platforms are very complex nowadays, with an emphasis on speed, user experience, security, and stability. That doesn’t always provide a lot of room for customization. For many ecommerce companies, many of the sales happen off-site. Amazon and Walmart, for example, are sites where many ecommerce vendors are selling more products than even on their own platform. To list on Google shopping, or sell in Amazon or Walmart, your ecommerce site is going to need

Read More...

Amazon, Ecommerce and Retail, Marketing Infographics, Voice Search

Is Voice Search on the Cusp of Transforming Commerce?

The Amazon Show may be the best purchase I’ve made in the last 12 months. I purchased one for my Mom, who lives remote and often has issues with mobile connectivity. Now, she can just tell the Show to call me and we’re doing a video call within seconds. My Mom loved it so much that she purchased one for her grandchildren so she could also keep in touch with them. I’m also able to drop in and say hello to my dog, Gambino, when I’m away for a while. He sees me, barks, and

Read More...

Amazon, Ecommerce and Retail, Marketing Infographics

It’s Holiday Time Again, Here Are 10 Tactics to Maximize Your Results

I’m sitting in a kiosk in Minneapolis’ airport heading back home to Indianapolis. I just finished doing a keynote at ConceptOne that detailed the Agile Marketing Journey and provided attendees with my Marketing Initiative Worksheet. Grab a copy of that as you read this infographic – it should help you out! Back to the story. I was in Austin at Dell last week presenting to their international teams about podcasting, got home, and left for South Dakota a few days later. I’m nursing a crushed heel so all the walking is wiping me out as

Read More...