Product Marketing: The Anatomy of an Unboxing Experience

Some of you may roll your eyes at this, but the first time I truly saw amazing product packaging was when a good friend bought an AppleTV for me. It was the first Apple device I ever received and the experience most likely led me to the dozens of Apple products that I have now. One of the more amazing unboxing experiences was my first MacBook Pro. The box was absolutely perfect and the MacBook

ShippingEasy: Marketing Automation for Ecommerce

ShippingEasy is online shipping software that saves you money through discounted shipping rates and makes it easy to print labels, process orders, and automate tracking. They serve both new companies and businesses with large shipping volume, helping save time and money on shipping while reducing postal errors. ShippingEasy works with UPS, FedEx, DHL eCommerce, DHL Express, Endicia, USPS Discounted Rate Table, USPS CPP vs CBP, and the USPS Regional Rate Box. Its cloud-based shipping solution offers

The Ultimate Guide on How to Sell on Amazon

This week, we had a great conversation with Randy Stocklin on our podcast. Randy is an ecommerce expert who co-founded One Click Ventures, a firm that owns three large eretailers in the eyeglass industry. One topic we touched on was the importance of selling on Amazon. With its incredible reach, Amazon should never be dismissed as a means of selling and distributing of any of your products. The disadvantage of not owning the relationship with your customer