Where’s the Next Button?

Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given – such as how eyes track across a screen (left to right), how they skim downward, and how they expect an action on the bottom right. Not much science involved, some of these things are both instinctual, and some of

What is Interactive Marketing?

Good friend, Pat Coyle, asks, What is Interactive Marketing? Wikipedia has the following definition: Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what

Breaking into eCommerce with Restaurants

This week was my first week as Director of Technology for Patronpath. A young technology company, Patronpath has already had a large impact in the Online Ordering industry. Unlike many other companies, Patronpath has focused their software both on User Experience and Integration. Rather than create software for the buyer, they are concentrating on developing software for the user. The company has done an incredible job in both growth and technology given the fact that

Borders Live at 01: Borders vs. Amazon Email Marketing

If you don’t have a Borders store around you, I’m sorry. If you do, you might like this site that Borders has launched, Borders Live at 01: Wow… books, live music and Seattle’s Best Coffee! That’s like heaven for me! It also appears that the Borders Email Newsletter has gotten an overhaul, it’s really fun to read now. Borders is definitely winning the email war! Take a look at this comparison to Amazon’s email:

4 Seconds or Bust

Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out by Jupiter that states that most online shoppers will bail out if your page doesn’t load in 4 seconds or less. Based on the feedback of 1,058 online shoppers that were surveyed during the first