What is Interactive Marketing?

Reading Time: 3 minutes Good friend, Pat Coyle, asks, What is Interactive Marketing? Wikipedia has the following definition: Interactive Marketing refers to the evolving trend in marketing whereby marketing has moved from a transaction-based effort to a conversation. The definition of interactive marketing comes from John Deighton at Harvard, who says interactive marketing is the ability to address the customer, remember what the customer says and address the customer again in a way that illustrates that we remember what

Breaking into eCommerce with Restaurants

Reading Time: 3 minutes This week was my first week as Director of Technology for Patronpath. A young technology company, Patronpath has already had a large impact in the Online Ordering industry. Unlike many other companies, Patronpath has focused their software both on User Experience and Integration. Rather than create software for the buyer, they are concentrating on developing software for the user. The company has done an incredible job in both growth and technology given the fact that

Borders Live at 01: Borders vs. Amazon Email Marketing

Reading Time: < 1 minute If you don’t have a Borders store around you, I’m sorry. If you do, you might like this site that Borders has launched, Borders Live at 01: Wow… books, live music and Seattle’s Best Coffee! That’s like heaven for me! It also appears that the Borders Email Newsletter has gotten an overhaul, it’s really fun to read now. Borders is definitely winning the email war! Take a look at this comparison to Amazon’s email:

4 Seconds or Bust

Reading Time: 2 minutes Remember the days of going to bed with your modem humming along downloading pages so you could view them the next morning? I guess those days are far behind us. John Chow posted a note on this study put out by Jupiter that states that most online shoppers will bail out if your page doesn’t load in 4 seconds or less. Based on the feedback of 1,058 online shoppers that were surveyed during the first