Skip The Resume and the Job Fair

On Sunday, I was working on another startup’s plans and had a discussion with all of my partners about transparency and the Internet. It’s no different. As business leaders, they need to be out in front of the herd, need to have their presence known, need to have photos out there that people can see. They need to step outside their natural shell of being introverts if they want us to get funded and find

It’s Not Getting Easier for Marketers

Key to many of the links I share and the posts I write on this blog is automation. The reason is simple… at one time, marketers could easily sway consumers with a brand, a logo, a jingle and some nice packaging (I admit that Apple is still great at this). Mediums were uni-directional. In other words, Marketers could tell the story and consumers or B2B consumers had to accept it… regardless of how accurate was.

Content Tip: Monroe’s Motivated Sequence

My son, Bill, is taking a speech class at IUPUI and shared with me a technique taught for persuasive speeches, Monroe’s motivated sequence. I’m sure it’s one of those lessons I took but eventually forgot since I’ve not been in class for a very, very long time. Basically, Alan H. Monroe put together a sequence of steps within a speech that provided the best results in persuasion. As you read through the steps and the

Starbucks: Inflation and Devaluation of a Brand

The United States really didn’t understand what coffee could taste like. Coffee grinds were flavored with chips for a long time that helped maximize the profits of coffee companies. I had a friend of mine that worked in a packaging plant who worked on the equipment that filled and sealed coffee containers. He told me they changed brands all night, but never changed the beans. We were all getting fed the same crap, disguised in

Patronpath Launches New Web Presence

When I was first hired at Patronpath, I was horrified (yes, that’s accurate) at the website that was up. It was pure flash, no pages, no back-end optimization (although SWFObject was loaded), no means of updating the content… and most of all, no traffic. It was a site that cost plenty, with no return on investment. When I approached the agency who developed the site, there were no apologies. In fact, when I complained about

Where’s the Next Button?

Usability is a science, but some of it is instinctual. I remember having many an argument with people about usability when I worked as a Product Manager. There are some things that are a given – such as how eyes track across a screen (left to right), how they skim downward, and how they expect an action on the bottom right. Not much science involved, some of these things are both instinctual, and some of