Ecommerce and Retail, Marketing Infographics, Retail

Black Friday Shopping Statistics Infographic

Black Friday continues to be the most popular shopping day on the planet, with most of it in retail outlets. In fact, Black Friday is just a few weeks away, with shoppers and retailers everywhere gearing up for the event. Many have a love/hate relationship with it. On one hand, it can drive some major sales for businesses and customers can get some great pre-Christmas bargains. Yet, its popularity and size cause challenges for businesses as well. Notably in managing the scale of a Black Friday sale, of standing out from the crowd and meeting

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Ecommerce and Retail, Retail

Epson LightScene: Interactive Retail Experiences with Digital Projection

The retail experience will always outperform the online experience. Even with the addition of augmented and virtual reality, consumers may buy online… but still love to go experience a product. It’s why retail establishments have transformed themselves over the last decade from rows of sky-high, high-inventory stores to being showcases for consumers to interact with the merchandise being sold. While digital signage has taken off, we’re seeing growth in digital projection as well. Epson has announced LightScene™, a new category of accent lighting laser projectors for digital art and signage. LightScene is designed to simultaneously

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Ecommerce and Retail, Marketing Infographics, Retail

Fathers Day Ecommerce Statistics: 5 Things Every Brand Needs to Know

It’s almost Father’s Day! I lost my Pops a few years ago, so take the time to hug your Dad and buy him a gift… even if it’s just a few bucks. He’ll love it even if he doesn’t show it. This time of year I find myself at Lowes looking at the cool tools and I think just for a split second… “I’m going to grab one of those for Dad” and then I remember he’s not with us anymore. 🙁 When it comes to analyzing the beliefs and purchasing habits of different consumer groups, marketers

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Augmented Reality, Ecommerce and Retail, Marketing Infographics, Mobile and Tablet Marketing, Mobile Applications, Retail, Technology

What is Augmented Reality? How Is AR Being Deployed for Brands?

From a marketer’s point of view, I actually believe augmented reality has much more potential than with virtual reality. While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained augmented reality and provided examples. Key to the potential with marketing is the advancement of smartphone technology. With bandwidth plentiful, computing speed that rivaled desktops just a few years ago, and plenty of memory – smartphone

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Ecommerce and Retail, Retail

Index Quick Chip: A Faster, Better EMV Experience

This afternoon, I visited my daughter at her office (how cool a Dad am I?). I stopped at the store across the street, The Fresh Market and picked up a nice flower arrangement for her desk and some treats for the staff there. When I checked out, I was blown away… I inserted my EMV credit card and it worked almost instantaneously. It was the fastest I’ve ever seen a checkout work with a chip-enabled card. Not only that, as I completed my payment, it asked me if I wanted a printed receipt or to

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