It’s almost Father’s Day! I lost my Pops a few years ago, so take the time to hug your Dad and buy him a gift… even if it’s just a few bucks. He’ll love it even if he doesn’t show it. This time of year I find myself at Lowes looking at the cool tools and I think just for a split second… “I’m going to grab one of those for Dad” and then I remember he’s not with us anymore. 🙁 When it comes to analyzing the beliefs and purchasing habits of different consumer groups, marketers
From a marketer’s point of view, I actually believe augmented reality has much more potential than with virtual reality. While virtual reality will allow us to experience a totally artificial experience, augmented reality will enhance and interact with the world we currently live in. We’ve shared before how AR may impact marketing, but I don’t believe we’ve fully explained augmented reality and provided examples. Key to the potential with marketing is the advancement of smartphone technology. With bandwidth plentiful, computing speed that rivaled desktops just a few years ago, and plenty of memory – smartphone
This afternoon, I visited my daughter at her office (how cool a Dad am I?). I stopped at the store across the street, The Fresh Market and picked up a nice flower arrangement for her desk and some treats for the staff there. When I checked out, I was blown away… I inserted my EMV credit card and it worked almost instantaneously. It was the fastest I’ve ever seen a checkout work with a chip-enabled card. Not only that, as I completed my payment, it asked me if I wanted a printed receipt or to
with over $22.3 billion spent in just the United States. 35.5 % of Americans buy jewelry for Mother’s Day, a 6.8% annual increase year over year. In fact, overall Mother’s Day gift spending is expected to increase 10.5% year over year. Ever wonder why Mother’s Day is more prominent than Father’s Day? Did you know that Mother’s Day has been a national holiday more than half a century longer? Would you believe it if we told you that there always have been more mothers than fathers? Well, the evidence is literally written into our DNA.
Kids and kids at heart were equally saddened by the fall of Toys ‘R’ Us, an industry stalwart and the last remaining retail chain that focused exclusively on toys. The store closure announcement removed all hope that the retail giant – a place of nostalgia for parents, a kingdom of wonder for children – could be saved. What’s even sadder is that Toys ‘R’ Us could have been saved. The toy-stocked superstore fell victim to a number of retail pitfalls, and it is not alone. Cushman & Wakefield estimates that Between the death of RadioShack,