Lead generation (LeadGen) strategies have significantly evolved over the past few years. While many people tout the secret to sales, the truth is that there is no one-size-fits-all solution that will allow businesses to improve their KPIs, ROI, or profits across the board. That being said, there are nonetheless several tried-and-true lead generation strategies that can help companies convert sales.
EDM Network is an award-winning pay-per-call and digital marketing network that helps companies nationally and internationally to increase their sales through strategic marketing, technology, and distribution innovation. With extensive experience, EDM Network’s founder and CEO Jamal English has worked with thousands of companies and business leaders to meet their KPIs and improve their ROIs, making his company one of the most trusted sources for lead generation in the industry.
EDM Lead Network’s pay-per-call lead generation
One of the most popular services offered by EDM Lead Network is their pay-per-call lead generation. In this strategy, advertisers pay EDM Lead Network to provide qualified leads. These leads are sourced from online and offline marketing strategies to target willing and qualified people to make purchases.
Although it is impossible to guarantee that every lead that comes your way will make a purchase, we strive to provide our clients with the highest-quality leads available that have the highest likelihood of making a purchase.Jamal English, EDM Network founder and CEO
EDM Lead Network offers a variety of lead generation methods to advertisers depending on their needs, including targeted Live Transfers, Inbound Calls, Form Fills, and Appointments. As a result, an efficient combination of different lead-generation strategies can be achieved. Each has its advantages and weaknesses, but combining the strategies will ensure that a business’s approach can be adjusted in real-time to yield maximum results.
English and his team at EDM Lead Network have a proven track record of success working with industries including:
- Insurance – auto insurance, life insurance, health insurance, medicare insurance, final expense insurance, and home insurance.
- Financial Services – debt settlement, credit repair, mortgages, personal loans, and business loans.
- Home Services – home security, solar energy, roofing, pest control, and more.
For each sector, EDM’s experienced account management teams boast a network of over 2,000 active publishers and 4,000 employees to help promote the sales initiative and bring in qualified leads.
EDM Lead Network’s primary focus is on the metric of cost per acquisition (CPA), or the total cost of a conversion. The lead generation experts at EDM Lead Network work with clients to create a campaign that has the flexibility and pricing to meet the business’s unique needs.
There is no point in a business paying for leads that are not valuable to them. Wasting money on leads that do not convert will increase CPA, which is precisely what we are trying to avoid.Jamal English, EDM Network founder and CEO
To ensure that the leads generated by their services are only of the highest quality, EDM Lead Network partners with premium publishers with the ability to target high-intent customers. Every potential partner is pre-qualified for their authority so their channels may be used effectively to market advertisers’ businesses. Additionally, EDM Lead Network adheres to the highest regulatory standards, ensuring that partners follow strict compliance rules and maintain the safety of advertisers and their companies.
How EDM Lead Network Utilizes Vertical Marketing Strategies
Part of what makes EDM Lead Network’s lead generation strategy stand out is its commitment to vertical marketing. A vertical marketing strategy aims primarily at the highest-fit potential buyers to attract them into the sales funnel and convert them into customers. This hyper-focused target audience allows EDM Lead Network to increase conversion rates while significantly reducing acquisition costs.
Because we work on performance we must perform in order to make money. This ensures that our relationships with clients are mutually beneficial and sustained for as long as possible.Jamal English, EDM Network founder and CEO
EDM Network’s services are unique because they only charge advertisers for qualified calls.
For advertisers, there is nothing that wastes more time and money than pursuing a lead which was never going to be able to make a purchase in the first place. These costs can be substantial, especially when the timeline is tight, as it often is with our clients. Driving only qualified traffic to your business ensures the maximum ROI is achieved.Jamal English, EDM Network founder and CEO
EDM Lead Network helps maximize businesses’ advertising budgets by automatically filtering out fraudulent calls. The company’s advanced anti-fraud technology ensures that the generated leads are authentic, verified, and qualified. This results in significantly less money wasted on leads that do not represent a legitimate source of potential business.
Helping Advertisers Maximize Their KPIs
This strategy allows EDM Lead Network to help businesses reach their goals quickly and reliably.
Many of our clients come to us because their closing date is approaching, and they are not on track to meet their goals. They need help quickly to get their sales initiatives back on track. Our proven strategies allow us to offer our clients tangible results, which many lead generation services fail to provide.Jamal English, EDM Network founder and CEO
Even after EDM Lead Network provides advertisers with the leads, the work doesn’t stop there. EDM Lead Network utilizes AI-powered analytics to offer deeper insights about what is effective and ineffective about a campaign. EDM Lead Network provides clients with important information such as call length, phone number, region, callbacks, and more to help advertisers determine the efficacy of their strategy.
Our expert campaign managers not only give you detailed information on what’s working and what is needed, but they also offer incredible support to help you get lucrative campaigns up and running.Jamal English, EDM Network founder and CEO
EDM Network’s advanced and innovative approach to lead generation ensures that their advertisers have the optimal chance of increasing their conversions and reducing their cost per acquisition.
The goal of lead generation should not be to reach as many people as possible, but to reach as many of the right people as possible. That is what we at EDM Lead Network excel at helping your business or product reach qualified and high-intent leads.Jamal English, EDM Network founder and CEO