Analytics & TestingArtificial IntelligenceE-commerce and RetailPaid and Organic Search Marketing

EKOM: Predict Non-Branded E-commerce Keyword Trends To Optimize For Demand

Today’s e-commerce landscape is fiercely competitive. Businesses face numerous challenges regarding search engine optimization (SEO). The process is often slow, labor-intensive, and yields unpredictable results. Many online retailers find themselves trapped in a cycle of constant adaptation, struggling to keep up with algorithm changes and emerging trends. The need for a more responsive, data-driven approach to e-commerce SEO has never been more pressing.

EKOM Predictive Analytics

EKOM is a groundbreaking platform that leverages predictive analytics to transform the e-commerce SEO landscape. EKOM offers a fast pass to gaining organic search visibility, enabling online retailers to leave traffic jams behind and race ahead of the competition.

EKOM is designed to drive non-branded net new traffic and increase retail discoverability by predicting demand based on organic keyword trends and popularity. This e-commerce-focused approach sets EKOM apart in the world of SEO tools.

By harnessing the power of predictive analytics, EKOM revolutionizes how e-commerce businesses approach SEO. The platform identifies emerging keywords with low competitiveness and strategically infuses them into your digital assets weeks before they trend. This proactive approach allows your online store to establish a strong presence in search results well ahead of mainstream recognition.

The benefits of utilizing EKOM’s predictive analytics are numerous and far-reaching for e-commerce businesses. Instead of chasing trends, your online store can predict and implement them, giving you a significant edge in the digital marketplace. EKOM’s ahead-of-the-curve placement ensures that your product pages and content are optimized for keywords 4-12 weeks before they become popular, allowing you to capture valuable organic traffic early on. This strategic positioning can lead to increased visibility, higher rankings, and improved conversion rates for your e-commerce site.

EKOM’s dynamic keyword optimization continuously monitors keyword performance, replacing underperforming keywords with emerging ones. This ensures your e-commerce SEO strategy remains agile and effective, adapting to real-time market shifts. By leveraging high-frequency search market data, EKOM identifies keywords most likely to rank, maximizing revenue uplift potential and driving non-branded traffic to your online store.

Features of EKOM include

  • Ahead-of-the-Curve Placement: EKOM strategically introduces emerging e-commerce keywords into your assets 4-12 weeks before they trend, giving your online store a significant first-mover advantage.
  • Comprehensive Trend Analysis: EKOM performs in-depth trend analysis across multiple platforms including Google Analytics, Adobe Analytics, SE Ranking, Semrush, Ahrefs, and Google Search Console, providing a holistic view of the e-commerce search landscape.
  • Dynamic Keyword Optimization: The platform continuously monitors keyword performance, replacing underperforming keywords with emerging ones to maintain optimal e-commerce SEO results.
  • High-Frequency Data Analysis: EKOM ingests high-frequency search market data to identify keywords with the highest potential for ranking and driving non-branded traffic to your online store.
  • Predictive Trend Spotting: Using advanced market insights, EKOM spots e-commerce trends before they become mainstream, allowing your online retail business to capitalize on emerging opportunities.
  • Real-Time Content Infusion: The platform seamlessly integrates real-time market data into your e-commerce content, ensuring your product pages and digital assets are always optimized for current trends.

Getting started with EKOM is straightforward. The platform is designed to seamlessly integrate with your existing e-commerce infrastructure, allowing for quick implementation and immediate results. By leveraging EKOM’s predictive analytics, you can transform your online store’s SEO strategy in weeks, not months or years.

Embrace the future of digital optimization and capture tomorrow’s market signals today with EKOM.

Get Started With EKOM Predictive Analytics

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Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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