El Toro: Hit the Bullseye with Targeted IP-Based, Cookieless Geographic Advertising
Marketers today face an uphill battle in connecting with real people in a digital world clouded by data privacy shifts, signal loss, and the expected deprecation of cookie usage. Behavioral targeting is becoming unreliable, and walled gardens limit the visibility of campaigns. If you’re tired of guesswork and generic impressions, it’s time to consider targeting technology designed for precision and performance, without compromising on privacy or speed.
El Toro
El Toro offers a patented, privacy-compliant geographic ad tech platform that turns physical addresses into digital touchpoints. Instead of relying on cookies or third-party data, El Toro leverages its Digital Trinity:
- IP Address
- Mobile device ID (MAID)
- Physical Address
With this location intelligence, El Toro delivers ads directly to verified households and workplaces. With 16 awarded patents and no reliance on probabilistic modeling, El Toro empowers marketers with unmatched accuracy, attribution, and measurable return on investment (ROI).
By removing ambiguity and fraud from audience targeting, El Toro enables marketers, political strategists, and agencies to engage real people at real locations. Its unique approach unlocks better campaign performance across OTT, digital display, direct mail, and streaming platforms—driving higher conversions and faster activation from intent to inbox.
El Toro Features
- Advanced Analytics: Uncover pre- and post-purchase behavioral patterns with in-depth analytics tools, including CRM matchback and footfall attribution.
- Bullseye Reports: Measure and report on targeting accuracy and campaign impact using household-level performance data.
- Curated Deals: Access pre-negotiated inventory packages tailored for key verticals and targeting strategies.
- Digital Canvassing: Reach entire neighborhoods or districts digitally—no doors, no flyers, just precise household targeting.
- Digital New Movers: Identify and target households that recently relocated, capturing high-value purchase intent during life transitions.
- Direct Mail Services: Integrate physical direct mail delivery with digital targeting workflows for hybrid engagement campaigns.
- Intent-To-Home: Serve ads to households showing signals of high buying intent, such as browsing behaviors, while preserving full user anonymity.
- IP+ Targeting: Use CRM and website traffic data to develop lookalike audiences for household-level digital campaigns.
- IP Targeting: El Toro’s flagship product that maps IP addresses to physical locations without cookies for pinpoint audience activation.
- OTT Video: Launch hyper-targeted video campaigns across streaming platforms with greater personalization and measurable engagement.
- Venue Replay: Re-target mobile devices seen at specific locations of interest using GPS and timestamped visit data.
- Venue Replay to Direct Mail: Convert foot traffic into mailing lists and deliver personalized direct mail offers based on real-world visits.
- Web-To-Home: Match anonymous website visitors to physical addresses and retarget them with mail or digital ads.
This comprehensive and integrated toolset provides advertisers with end-to-end control, enabling them to reach new audiences, enrich existing data, analyze behavior, and prove ROI. Whether you’re running local campaigns or nationwide initiatives, El Toro’s real-world targeting unlocks opportunities across devices and formats.
How El Toro Works
El Toro’s patented Digital Trinity links physical addresses with IP addresses and MAIDs, enabling you to serve ads directly to verified households within 24 hours. Upload a mailing list or CRM file, select targeting criteria, and launch across supported digital channels. No cookies, no guesswork—just real reach and real results.
Ready to Target with Surgical Precision? Run with the bull and eliminate wasteful digital ad spend.
Start Your Campaign with El Toro
