My Campaign Pro and colleague, Bill Dawson, set up our new weekly newsletter that was just kicked off today. (If you haven’t subscribed, you’re missing out on over $12,000 in prizes… and growing!).
To make it easier, Luke Newton of My Campaign Pro, set up a template within the system that simply grabs HTML from anywhere on the web – either with a feed or a dynamic HTML page. This is called a snippet in his system and it can point to saved content, have dynamic content, or pull from RSS or from a web page:
The next step was simply to reference the snippet within the HTML of the email template using a substitution string:
Then Bill programmed a category within WordPress called Newsletter that is only displayed on a hidden internal page and excluded from any posts on the blog. In WordPress, this is done by adding some query elements above the loop:
query_posts($query_string . '&cat=-4835');
We also updated the feed to remove any posts, that’s accomplished in the querystring:
Why is this great? Each week, I’m just writing a blog post to the Newsletter category and then executing the campaign to send. The system automatically scrapes the content from the custom page (as well as my Twitter feed) and the email is generated and sent. Not only is this great that I only have to worry about writing content within WordPress… I will also have a copy of all my emails that had been sent!
Luke is giving away 2 annual licenses (with up to 500 email sent) along with support – so be sure to sign up for the Marketing Technology Newsletter for a chance to win!