I have fallen into a rather nasty habit of putting some emails aside for action for a month or more. I have a triage system for incoming emails. If they don’t require my immediate attention or action within a period of time to avoid pain of some sort, I just let them sit. Maybe that’s a bad thing. Or maybe not.
This whole topic got me musing with a friend (victim of my “waiting period”) about how the use or purpose (or both) of email is shifting. I have no scientific study to reference here. This is all based solely on my own observations as a business communicator and as someone who has, through the years, adopted relatively quickly to new technologies. (I’m not at the leading edge of the curve, but I’m in the early part of the gentle slope.)
Think about the shift in the way we communicate via writing. I’m talking about the masses, not the tech savvy, by the way. Back in the day we sent postal letters or the occasional telegram. We figured out how to move those faster with couriers and overnight services. And there was fax. When email came along, we wrote what looked like letters ? long, correctly punctuated, capitalized, spelled and otherwise structured communications. Over time many of those emails have become swift one liners. Now, things like SMS, Twitter and Facebook give us the brevity and immediacy that allow us to hop from one thing to another.
What is to become of email? For now, I still look to email for longer form, meaningful, one-to-one content ? something that is meant for me or the receiver personally, but can’t be expressed in a mere 140 characters. I also still use it to look for news that I’ve requested. And, of course, I still use it to talk to people who haven’t made it to other messaging or social media.
If I’m anywhere near right with my observations, our communications evolution has a big impact on email marketing. So, what do you think? Where is email headed? Please comment below. Or, hey, send me an email.