If your inbound marketing were described as a funnel, I’d describe your email marketing as a container to capture the leads that fall through. Many people will visit your site and even engage with you, but perhaps its not time to actually convert. Email marketing provides the best opportunity to reach those folks who have left, abandoned, or not visited in a while so you can pull them back into your sales.
Email is alive and well as a proven inbound marketing channel, and converts better than both search and social. Find out how to increase conversions from email marketing with proven methods used by leading online marketers.
This is a fantastic infographic from Monetate that explains how to develop an intelligent email marketing strategy that drives conversions: