Email Marketing & AutomationMarketing Infographics

The 7 Myths of Email Marketing

Alchemy Worx currently manages and deploys 300+ consumer and business emails every month for 30+ national and international brands. If ever there were experts on what works and what doesn’t work with respect to email marketing, they know it! They’ve provided this fantastic infographic that focuses on many of the myths that are common in the industry when it comes to email marketing strategies.

Are your emails lost amongst the dozens or so other emails in everyone’s inbox every day? Is there a best time to send an email? Should you purge your email marketing list of inactive subscribers? Are consumers really trigger happy when it comes to reporting spam? If you send more emails, will you get ignored more? Do shorter email subject lines give better results? Is your subject line getting you routed to the Spam folder?

7-myths-of-email-marketing-Alchemy-Worx

Sources for the infographic include the DMA, eDataSource, eConsultancy, Merkle, and Return Path.

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.
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