Email Marketing & Email Marketing AutomationMarketing Infographics

All Email Marketing That Sizzles Is Not Spam

This infographic from Leadpages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder. Chances are that’s where many of yours are, too.

Permission-based email continues to lead the pack in incredible click-through and conversion rates. So many businesses are putting all their effort into acquisition strategies to drive more traffic that they forget ways of capturing the visitors that actually did make it to the site. Add a subscription form so you can capture those visitors who are interested, and push messages to them when the opportunity arises.

And when you design and send those emails, utilize these best practices:


We’re affiliates of Leadpages and that’s our link in this post!

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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