Email Marketing & AutomationMarketing Infographics

All Email Marketing That Sizzles Is Not Spam

This infographic from Leadpages, a landing page solution, provides some great insight into email marketing and SPAM statistics. Key to this infographic is how many legitimate emails wind up in the junk folder. Chances are that’s where many of yours are, too.

Permission-based email continues to lead the pack in incredible click-through and conversion rates. So many businesses are putting all their effort into acquisition strategies to drive more traffic that they forget ways of capturing the visitors that actually did make it to the site. Add a subscription form so you can capture those visitors who are interested, and push messages to them when the opportunity arises.

And when you design and send those emails, utilize these best practices:

email-marketing-best-practices

We’re affiliates of Leadpages and that’s our link in this post!

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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