I’m not too sure every single email marketing statistic here is imperative to your email marketing, but a few of them really stand out to me:
- Email Advertising Revenue is surprisingly low and far underutilized. I’m always surprised on our own blog that the header ad consistantly sells out… but no one has purchased advertising on our daily and weekly newsletter that reaches over 75,000 subscribers every week.
- Email Adoption is at a peak, with 95% of consumers checking their email at least once a day! If you’re not sending timely messaging for acquisition, retention and upsell strategies for your prospects and customers… you’re missing out!
- Mobile Email Usage is also peaking! 64% of decision-makers read emails via mobile devices. Are your emails responsive to mobile devices and easy to read? I’m still shocked at how many key brands send me emails that I can’t read on my mobile phone. Many times I’m so busy that I simply delete them instead of waiting until I get back to a desktop to read them.
Perhaps the most important metric of all is that for every $1 spent on email marketing strategies, $44.25 is the average return on email marketing investments. That’s a return on investment that’s pretty much insurmountable through other marketing channels and strategies.
Infographic by Visualistan.