Email marketing continues to be the surest way to reconnect, retain and attract customers. While there are challenges getting in the inbox, there are still strategies that produce results for highly productive email marketing teams.
The 2014 Adestra/Econsultancy Email Marketing Industry Census surveyed over 1,100 digital marketers and figured out which attributes are critical for creating an email marketing dream team.
There are some great stats to support your email marketing strategies per the infographic:
- 83% of companies rate email marketing as good or excellent for a return on investment.
- 63% of marketers spend more than two hours on design and content but only 17% spend at least two hours on optimization.
- 49% of marketers consider their marketing automation implementations unsuccessful.
- 47% of marketers optimize email for mobile but 61% have a basic or non-existent mobile strategy.