Email Marketing Trend: Using Special Characters in Subject Lines

Around Valentine’s Day this year, I noticed a couple of organizations using a heart in their subject line. (Similar to the example below)

Special Characters in Subject Lines - Marketing Tech Blog

Since then, I’ve seen more and more companies starting to use symbols in their subject lines in order to grab the attention of a reader. Using special characters in the subject line is one of the latest email trends and many organizations are already jumping on board. However, if you haven’t yet, there are a few things to consider before implementing.

First of all, you should determine if using symbols makes sense for your company. If so, figure out the best symbol(s) to use. If you are a retailer, it may make sense to use the sun in your subject line when you are talking about the hottest summer savings. Please note, not all of the symbols work in all email clients.

As with anything new, you want to make sure you don’t overdo it! Because it’s the latest and greatest, more and more companies are going to be trying these out. That means, your subscriber’s already crowded inbox is likely going to start becoming even more jam-packed. You want to be strategic and not use them so much in your own subject lines that your reader’s start to expect it from you. They might start to gloss over it if it becomes overwhelming.

Stay tuned to the Delivra blog. We’ll soon be announcing a brief about how to implement special characters in your subject line successfully.

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