Why there’s so much Email in your Inbox that you DON’T READ.

Today, eROI released a study on a survey they did to over 200 email marketers. I personally think the results are disappointing – almost alarming. eROI asked email marketers what they thought was most important. Here are the results: IMHO, I’m in total agreement with the top 2 items. Relevance and Deliverability are key… getting the right message to the inbox should be your key factors. Email design and content is your issue, Deliverability can

Borders Live at 01: Borders vs. Amazon Email Marketing

If you don’t have a Borders store around you, I’m sorry. If you do, you might like this site that Borders has launched, Borders Live at 01: Wow… books, live music and Seattle’s Best Coffee! That’s like heaven for me! It also appears that the Borders Email Newsletter has gotten an overhaul, it’s really fun to read now. Borders is definitely winning the email war! Take a look at this comparison to Amazon’s email:

Stealing the Bait from Phishers

Have you ever gone fishing where you keep dropping your line and a few minutes later your bait is gone? Eventually, you pick up your line and go elsewhere, don’t you? What if we applied this to Phishing? Perhaps every single person that receives a phishing email should actually click through on the link and enter bad information in the login or Credit Card requirements. Perhaps we should absolutely overwhelm their servers with so much

Email Marketing by the Numbers

My good friend, Chris Baggott, is about to release his first book, Email Marketing By the Numbers. Chris wrote the book with Ali Sales, another friend of mine. Chris is a founding partner in ExactTarget, the company I’m employed with as a Product Manager. Chris’ blog (along with other fantastic leaders and employees) have pushed ExactTarget into the stratosphere – named one of Inc’s 500 fastest growing companies in the country. Not only have I

Valid Email Address Length

I had to do some digging today to find it, but did you know what the valid length of an email address is? It’s actually broken into parts… Name@Domain.com. This is according to RFC2822. Name can be 1 to 64 characters. Domain can be 1 to 255 characters. Wow… that means that this could be a valid email address: loremaipsumadolorasitaametbaconsectetueraadipiscin gaelitanullamc@loremaipsumadolorasitaametbaconsect etueraadipiscingaelitcaSedaidametusautanisiavehicu laaluctuscaPellentesqueatinciduntbadiamaidacondimn tumarutrumbaturpisamassaaconsectetueraarcubaeuatin ciduntaliberoaaugueavestibulumaeratcaPhasellusatin ciduntaturpisaduis.com Try fitting that on a business card! Ironically, most