It never fails… about once a week I get a beautiful email in my inbox that's labeled FNAME or is a collage of blank images with no alternative text. Or I get it on my retina display with fuzzy images. Or I open it on my mobile phone and can't read it because the mobile email wasn't responsive.
Email is serious business… it's a permission-based push notification that your business gets to shove in the face of your subscriber. Email inboxes are packed and everyone is looking for an excuse to ease the load and unsubscribe. It doesn't take much to get blocked, get thrown in a SPAM folder, get deleted before even getting opened, getting unsubscribed – or the worst – being reported as SPAM.
The team at Email Monks is at it again, from advice on inserting video in email to this – a comprehensive checklist for email senders to walk through before clicking send!
It’s time for you to send out an email to your subscribers and you are afraid to press SEND because you are unsure if you have got it all right, but worry not it’s Monks to the rescue once again! With businesses stating that they will increase the use of email marketing in 2014, it’s imperative to have a clear checklist to be followed before hitting SEND. So here’s an exhaustive one for you!
The checklist walks you through the email delivery, email client compatibility, inbox previews, and open previews to ensure everything looks good and works right before you send! If you'd like, you can even download a print version to set on your desk next to you!