Email Marketing & AutomationMarketing InfographicsSocial Media & Influencer Marketing

The Email and Social Media Jugalbandi

We recently published an inbound marketing crash course that provides 5 emails sent weekly (subscribe on the tab on our agency site). One of the series of emails focuses totally on email marketing, which we refer to the linchpin of any inbound marketing effort. The creative team at Email Monks have produced this infographic which shows the coupling… or jugalbandi… of email and social and how the two channels support one another.

A jugalbandi or jugalbandhi is a performance in Indian classical music, especially the Hindustani classical music, that features a duet of two solo musicians. The word jugalbandi means, literally, “entwined twins.” The duet can be either vocal or instrumental.

I love the vision of entwined twins when it comes to email marketing and virtually any other marketing strategy! I’m not so sure about Shakira and Beyoncé, I think email and social sound much better. Click through for a fuller view of the infographic.

email-vs-social-media-infographic

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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