Email is only second to search for reigning in the sales during the holiday season. Marketers are catching on, increasing email throughput by a staggering 13 percent year-over-year between 2012 and 2013. No doubt we’ll even see the numbers get hiked up again this year so you’re going to have to prepare. This infographic from Email Monks provides some solid tips and some great supporting data to help you get started now.
Sleigh bells are ringing and it’s the time now to grab this amazing holiday season with email marketing. Wrap the 2014 Q4 in style with roaring revenues and creative email campaigns! Forget not, email was one of the most successful communication channels for marketers in 2013.
We just shared a few critical mistakes you should avoid in your email marketing program and this infographic reiterates them! Tips include ensuring you’ve got a great responsive mobile email template, combine your efforts with social holiday promotion, prepare some great discounts, and spread your emails throughout the season to ensure maximum open rates for those late shoppers!
Oh, and it’s not too early to start. Over half of all email marketers started their holiday promotion emails in early September to capture half the market that begins spending early. Don’t forget to share the lessons learned from last year’s holiday season and some trends shared for this season already.