Today marks the public beta of a new tool for email marketers and creative teams, Emailium, a database of email marketing campaigns. This online application catalogs public emails, and organizes them by Industries, Companies, or user-defined tags.
How might this service be of use to you? Let's look at a few scenarios:
- Creative Teams – When pressed for a new approach, or confounded with the dreaded creative block, creative teams can look for inspiration in Emailium. Looking to update your holiday mailings? Filter the collection by color and date range to see what others in your industry are doing.
- Email Service Providers (ESPs) – Curious about what another ESP is doing with video, social share, or email layouts? Emailium currently has a collection of public tags, which allow sorting by major ESPs, so you can investigate.
- Marketers – Trying to figure out how to incorporate that Facebook “like” button, or what subject lines might get a better response? Filter the collection by industry or subject line and check out competitor emails.
- Retailer – What are competitors doing in the waning hours of the holiday season? You've figure it out by now – filter the collection by industry and a holiday date range.
Visit Emailium.com for additional information, and sign-up for the beta.