Martech Zone with Douglas Karr

A Comprehensive Guide To Using LinkedIn Sales Navigator

Tuesday, December 15, 2020 0

LinkedIn has revolutionized the way businesses connect with each other. Make the most out of this platform by using its Sales Navigator tool. Businesses today, regardless of how big or small, rely on LinkedIn for hiring people across the globe. With over 720 million users, this platform is growing every day in size and value. Besides recruiting, LinkedIn is now a top priority for marketers wishing to step up their digital marketing game. Starting with

What’s the Probability Your Social Media Strategy Will Provide a Return on Investment?

Tuesday, December 15, 2020 0

This week, a client we’re consulting with was asking why the content they’ve been working so hard on doesn’t seem to be making a difference. This client hasn’t worked to develop their following on social media, instead of applying most of their efforts into outbound marketing. We provided them with a snapshot of the size of their audience in social media compared to their competitors – and then provided the impact it had on how

Content Marketing

Online Marketing Terminology: The Basic Definitions

Tuesday, December 15, 2020 0

Sometimes we forget how deep we are in the business and forget to just give someone an introduction to the basic terminology or acronyms that are floating around as we talk about online marketing. Lucky for you, Wrike has put together this Online Marketing 101 infographic that walks you through all of the basic marketing terminology you need to hold a conversation with your marketing professional. Affiliate Marketing – Finds external partners to market your

Data

Beyond Demographics: Types of Advanced Audience Segmentation That Drive Measurable Engagement

Monday, December 14, 2020 0

Thank whichever guru you believe in for Marketing Automation, and the slack it affords marketers. Most commonly, we use Marketing Automation for engaging and nurturing leads. This can be achieved with drip campaigns, and behavioural-trigger notification for them to take action. Mail Merge is another heaven-sent feature. The opportunity to include every, single recipient’s name in the subject and the first line of your email is a no-fail conversion-clincher… Or is it? The truth isn’t

Marketing Tools

Brandmentions: Reputation Monitoring, Sentiment Analysis, and Alerts for Search and Social Media Mentions

Sunday, December 13, 2020 0

While most marketing tech platforms for reputation monitoring and sentiment analysis are focus purely on social media, Brandmentions is a comprehensive source for monitoring any or all mentions of your brand online. Any digital property that’s linked to your site or mentioned your brand, product, hashtag, or employee name… is monitored and tracked. And the Brandmentions platform provides alerts, tracking, and sentiment analysis. Brandmentions enables businesses to: Build Engaged Relations – Discover and engage with

Social Media Marketing Workshops | Begins March 1, 2021 | Virtual Event

The Social Media Marketing Workshops start Monday, March 1, 2021, and take place daily until Thursday, March 11, 2021. If that doesn’t fit with your schedule, you can bypass the live experience and watch the recordings with your All-Access pass! How Social Media Marketing Workshops Will Help Your Marketing: Teach you how to create engaging content that the algorithms love. Show you how to create effective social ads. Show you how to increase your organic reach. Empower you

10 Tips For Designing A Real Estate Website That Drives Potential Buyers and Sellers To Engage

Buying a building, home, or condo is an important investment… and often only happens once in a lifetime. Real estate buying decisions are motivated by a host of sometimes contradictory emotions – so there’s a lot that needs to be considered when designing a real estate website that helps them along the purchase journey. Your role, as an agent or real estate broker, is to understand the emotions while guiding them towards a rational and

Poptin: Smart Popups, Embedded Forms, and Autoresponders

If you’re looking to generate more leads, sales, or subscriptions from the visitors entering your site, there’s no doubt about the effectiveness of popups. It’s not as simple as automatically interrupting your visitors, though. Popups should be intelligently timed based on visitor behavior to provide as seamless an experience as possible. Poptin: Your Popup Platform Poptin is a simple and affordable platform for integrating lead generation strategies like this into your site. The platform offers:

Five Top Tips For Building A Thought Leadership Content Strategy

The Covid-19 pandemic has highlighted how easy it is to build – and destroy – a brand. Indeed, the very nature of how brands communicate is changing. Emotion has always been a key driver in decision making, but it is how brands connect with their audience that will determine success or failure in the post-Covid world. Nearly half of decision-makers say an organisation’s thought leadership content directly contributes to their purchasing habits, yet 74% of companies have

Infographic: A Guide to Troubleshooting Email Deliverability Issues

When emails bounce it can cause a lot of disruption. It’s important to get to the bottom of it – fast! The first thing we should start with is getting an understanding of all of the elements that go into getting your email to the inbox… this includes your data cleanliness, your IP reputation, your DNS configuration (SPF and DKIM), your content, and any reporting on your email as spam. Here’s an infographic providing a