PPC campaign management platforms assist enterprises in managing complex paid search, paid social and paid digital display advertising campaigns. Key features of the platforms include automated bid management, bid optimization, conversion attribution, campaign optimization, creative optimization, and campaign performance analytics.
PPC Campaign Management Platforms
Acquisio helps marketers buy, track, manage, optimize, and report on media across all channels. The platform was designed for search marketing, and it has evolved to include Facebook ads and retargeted ads on all major RTB display networks.
Adobe Media Optimizer – get a consolidated view of how your media is performing, along with tools to both accurately forecast and continually optimize your media mix.
DoubleClick Digital Marketing (DDM) is an integrated ad-technology platform that enables agencies and advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM integrates world-class solutions to help buyers run holistic campaigns across multiple channels.
IgnitionOne is a cloud-based digital marketing technology driving $30+ billion in revenue for clients each year. IgnitionOne supports 500+ marketers and currently scores over 300 million users monthly.
InsideVault offers enterprise-level advertisers a SaaS platform to manage and optimize search engine, display and mobile advertising, while maximizing customer-defined profit, ROI, and/or volume goals.
Kenshoo Search is a premium solution for managing, automating, and optimizing search engine marketing campaigns at scale.
Marin Software helps marketers increase the return on the investments of both time and money that they put into paid search.
SearchForce is a multi-dimensional platform for tracking, attribution, monitoring, and bid management.
If you’d like a comprehensive buying guide, be sure to register and download Digital Marketing Depot’s Enterprise PPC Campaign Management Platforms 2014: A Buyer’s Guide. In this report, you will learn about the latest trends, opportunities and challenges facing the PPC campaign management platforms plus:
- Profiles of the 9 leading vendors in enterprise PPC campaign management platforms
- The capabilities of enterprise PPC campaign management platforms
- How to decide if your company needs a PPC campaign management platform
- How much does a PPC campaign management platform cost?
Econsultancy's 2018 Digital Trends report, published in association with Adobe, is based on a global survey of 12,795 marketing, creative and technology professionals in the digital industry across EMEA, North America and Asia Pacific.