Analytics & Testing, Content Marketing, Marketing & Sales Videos, Technology

Evergage: Real-Time Web Personalization

Evergage allows marketers to add behavioral analytics tracking to your website and then create and launch a personalized user experience based on the results. Their platform allows you to increase conversions through guiding customers, upselling customers, promoting word-of-mouth through the personalization of content to your site.

This is accomplished without programming since Evergage has a Visual Editor, allowing easy setup and changes on the fly. Evergage offers 5 different ways to personalize content and increase engagement with your visitors including both native, inline content and dynamic, triggered messages:

  • Inline – Switch out any
    on your website with targeted content.
  • Info Bar – Direct visitors to targeted content with a header or bottom bar.
  • Popup – Capture attention with a well-timed, relevant popup offer.
  • Call Out – Guide visitors to a successful experience with a dynamic tool tip.
  • Task List – Drive engagement with a dynamic check list of actions for visitors.

Evergage has seamless integrations with Salesforce, SugarCRM, WordPress, force.com, Drupal, Wistia, and Unbounce. A Zapier integration is coming soon as well!

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