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Infographic and Presentation: The Evolution of Digital Advertising

Wow… look how far we’ve come! As an old guy, it’s a bit disconcerting to look at a history of anything and know that I was working on each and every step of this evolution!

Via Pointroll: The Evolution of Digital Advertising. Trends within the digital advertising industry have been evolving over the past 30 years and not only will continue to evolve, but will evolve at a faster pace. Looking back, we have witnessed digital trends range from direct lines of communication between brands and consumers using social media to the consumption of advertising on emerging platforms such as mobile phones and tablet devices, to increasing usage of brand time by applying interactive rich media elements within display ads.

The Presentation

The Infographic

digital advertising evolution

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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