Social Media & Influencer Marketing

Why Facebook Just Doesn’t Cut It

While this may seem obvious to some, many companies are looking at Facebook as a prospect or customer destination. The evidence speaks to the contrary. In this infographic from GetSatisfaction, Why Facebook Just Doesn’t Cut It, they’ve compiled some intriguing analysis that points directly to a business needing to go beyond the Facebook Ad or the Page and provide an online presence that allows the visitor to go much deeper.

Consumers need more than just a platform where they passively “like” or “follow” brands. Many seek a more trusted, deeper customer experience—one that encourages greater interaction and makes accurate, trusted information easy to find.

UPDATE: For a different perspective, see the Power of Facebook infographic.

GetSatIncyte Infographic

Douglas Karr

Douglas Karr is the founder of the Martech Zone and CEO of DK New Media. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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