I’ll be honest that we don’t do as much with our agency’s Facebook page as we could be doing. I’m trying to improve that and have been posting more recently. Today I went to our page and noticed a message that I could create a Call-To-Action button directly in the page header.
That’s quite intriguing given that Facebook has typically avoided strategies that drove visitors out of Facebook and back to the company. I always thought I’d have to pay for such a thing! Especially as our page posts seem to be hidden more and more.
If you’re an administrator, you’ll see the option when you navigate to your Facebook page:
The CTA options include providing a URL for both mobile or web to Shop Now, Book Now, Contact Us, Use App, Play Game, Sign Up or Watch Video.
The Call To Action is also measured in Facebook’s Insights so you can see how many people are clicking through on your call to action. Setup yours now!
And while you’re at it, be sure to like the MarTech Blog Facebook Page!
With the advent of AI & machine learning, businesses can now adapt to changing customer expectations faster to deliver experiences that make customers feel understood and drive sales at the same time.