Marketing InfographicsSocial Media & Influencer Marketing

How to Improve Your Facebook Page

Shortstack has used an Operation mentality — removing what doesn’t work and fixing what’s broken — as a helpful infographic to give your Facebook Page a checkup. Here’s a list of their tips on operate and improve your Facebook Page presence:

  1. To increase visibility, write a photo description for your cover photo that includes a CTA (to do this, just click on the photo and write in the space provided).
  2. To track user data for ad targeting, “Export Data” from your Insights panel weekly or monthly. Use the report to track the progress of your Page and monitor the posts that get the most engagement.
  3. Status updates Posts should speak to your brand. Follow the 70/20/10 rule. Seventy percent of posts should build brand recognition; 20 percent are content from other people/brands; 10 percent are promotional.
  4. Define the style of your Page and create a social media style guide so admins know what to post — and what not to. Decide if the tone of the Page is fun, funny, informational, journalistic, etc. and be consistent.
  5. If you’re using third-party apps, make sure they’re easily accessible on mobile devices. Use QR codes on in-store signs to lead customers to your Facebook Page or a custom app.
  6. When responding to users in the comments section of status updates, leave negative feedback visible so customers and potential customers can see how you respond to it.
  7. Feature your three most important app thumbnails on your Timeline and include a call to action on each app thumbnail.
  8. A profile photo should complement the cover photo. Change your profile photo often to reflect seasons, highlight holidays, etc.
  9. Use Facebook ads to target users with precise interests. Sponsored Stories and Promoted Posts are great ad options to help increase the viral potential of your posts.
  10. In your Page’s About section, list your company URL first if possible; fill out the rest of the section completely, including URLs to your other sites. Use this section to also include information about your business, like the date you were founded, contact information and milestones you’ve reached.


Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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  1. So I found that sharing photos with text on them do slightly better than just a plain picture. What are you thought about that? Also what has been you experience with sharing videos on Faceboook? Do you think they help out. I like using them.

  2. Great article, you have posted some useful tips here. And what do you think about responding to fans’ questions? Is it important to respond in a timely manner to any question or comment? How does this affect Facebook pages?

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