Marketing InfographicsSocial Media & Influencer Marketing

The Facebook Power User

Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are enough humans on the Earth to sustain growth enough to recoup the investment with some good profits. I believe they simply waited to long.

But I digress. There’s no doubt that, with 900 million members, that Facebook is the big boy on the block. Many companies poorly measure their social media influence by the number of fans they’ve accumulated. That count doesn’t matter one bit… what really matters is how many power users you have within their midst. Power users can have a massive impact on how your message spreads and significantly impact purchasing decisions.

Demandforce has developed this infographic with data from Pew Research and Facebook – providing some great data on Facebook Power Users.

Facebook Power Users

Demandforce provides a consumer demand creation solution for small business. Their software-as-a-service application is used by customers to grow revenue, keep clients coming back, and manage operations more effectively.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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