Marketing Infographics,

The Facebook Power User

Today’s the day! Facebook will officially be a $100 billion property, skyrocketing the company to the top of the most valuable companies in the United States. Quite honestly, I wouldn’t buy a single share if I were in a position to. I may be naive, but I don’t think there are enough humans on the Earth to sustain growth enough to recoup the investment with some good profits. I believe they simply waited to long.

But I digress. There’s no doubt that, with 900 million members, that Facebook is the big boy on the block. Many companies poorly measure their social media influence by the number of fans they’ve accumulated. That count doesn’t matter one bit… what really matters is how many power users you have within their midst. Power users can have a massive impact on how your message spreads and significantly impact purchasing decisions.

Demandforce has developed this infographic with data from Pew Research and Facebook – providing some great data on Facebook Power Users.

Demandforce provides a consumer demand creation solution for small business. Their software-as-a-service application is used by customers to grow revenue, keep clients coming back, and manage operations more effectively.

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