Marketing InfographicsSocial Media & Influencer Marketing

What’s a Facebook Friend Really Worth?

Facebook’s IPO has come and gone already and there’s no shortage of opinions floating around the blogosphere as to whether or not it was successful and what the future may hold for Facebook’s users. No matter your thoughts the fact remains Facebook raised $16 billion in an afternoon after raising their target price twice and had the 3rd largest IPO ever.

Kuno Creative recently took the Facebook IPO numbers and crunched them with the newest Pew Internet Research data on Facebook to determine The Real Value of a Facebook Friend.

Facebook Friend Value

Chad Pollitt

Chad Pollitt, a decorated veteran of Operation Iraqi Freedom and former US Army Commander, is the Co-founder of Relevance, the world's first and only website dedicated to content promotion, news and insights. He’s also an Adjunct Professor of Internet Marketing at the Indiana University Kelley School of Business and an Adjunct Instructor of Content Marketing at the Rutgers University Business School. Chad is a member of the Advisory Board for the World's first blockchain-powered waste management system, Swachhcoin, and native advertising platforms, inPowered and AdHive.

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