Does Facebook Compare to LinkedIn for Business Networking?

facebook versus linkedin professionals

We live in an increasingly digital age. Richard Madison of the Brighton School of Business & Management created this infographic which explores the merits of using both Facebook and LinkedIn for Networking and for Marketing. Did you know that there are 1.35 billion users on Facebook, and while the network is often overlooked as a professional resource that there are 25 million business pages?

This infographic examines the unique opportunities each platform offers a professional in today's digital world. Perhaps the most important thing to note is that both platforms are being utilized by businesses to find, recruit, and research talent online. It's not just the purpose of each platform and their inherent strengths and weaknesses that matter – each network offers a different perspective into your profile and each offers a different audience to compare your skills and work (and play) history.

Managing each platform effectively to ensure you develop a great online reputation is a great idea – especially if you're looking for employment or growing your business!


The Brighton School of Business & Management is based in Brighton, East Sussex. It was originally founded in 1990 as a Management and Business training company for the public and private sector in the UK. The company has developed into an international online distance learning college offering a wide range of UK accredited and internationally recognized Management and Business qualifications, at both graduate and postgraduate levels.

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