Marketing & Sales Videos Social Media & Influencer Marketing

Falcon Social: Social Media Management for Enterprise

Douglas Karr Tuesday, October 8, 2013

0 1 minute read

With Falcon Social, B2B marketers are making use of the extensive features like powerful moderation, publishing, and engagement tools to create connections, build brand awareness, gain insights, and generate new leads to drive their social business.

Falcon is a fully comprehensive suite packed with powerful features for solid team collaboration,
precise performance measurement, and dynamic customer engagement. They are a Facebook Top 10 Preferred Marketing Developer and a Google+ Pages Partner.

Reach – Track your reach and identify best content using live feedback on your Paid, Owned and Earned content with Falcon’s interactive Reach Tool.
Calendar – Plan your content with Falcon’s Editorial Calendar.
Workflow – collaborate and handle heavy workflow and intense engagement.
Analytics – Falcon’s comprehensive suite of analytics gives you up to the minute reports crucial for your social strategy.
Enterprise – Powering international industry giants, local players, and preferred brands like PANDORA, Georg Jensen, and SPORT-MASTER.

Douglas Karr Tuesday, October 8, 2013

0 1 minute read

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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It all started as a book club.

Yes, I’m serious. I started my work on the web more than two decades ago. My first site was Helping Hand, which curated the best sites from around the web to help people with their computers and navigate resources on the Internet. Years later, I sold the domain to a company that helped folks quit smoking, one of my first big contracts.

I began blogging on Blogger and waxed poetic about everything from politics to Internet tools. I was all over the place and mostly wrote for myself – without much of an audience. I belonged to a Marketing Book club in Indianapolis that quickly grew out of control. Over time, I discovered that more and more of the group were coming to me for technology advice. The combination of my technology background and my business and marketing acumen was in high demand as the Internet rapidly changed the industry.

After reading Naked Conversations, I was motivated to better brand and control the content on the site. I also wanted more control over the look and feel of my blog, so I moved to my domain in 2006 and built my first WordPress site. Since I was focused on marketing technology, I didn’t want the domain with my name to get in the way, so I moved the site (painfully) to its new domain in 2008 where it’s grown ever since.

The Martech Zone is owned and operated by DK New Media, LLC, a company I started in 2009. After working with virtually every major online marketing department in my tenure at ExactTarget and launching Compendium, I knew there was a great demand for my expertise and guidance within such a complex industry.

DK New Media is my company overseeing my publications, podcasts, workshops, webinars, and speaking gigs. Highbridge is my agency with two other partners that help companies maximize their investment in sales, marketing, and related products. We offer integration, migration, training, strategic consulting, and custom development.

Thank you so much for your support over the years!

Douglas Karr
CEO, DK New Media
VP, Highbridge