Speed is money. It's as simple as that when it comes to e-commerce. It's not just consumers that abandon your site when it's not performing well on desktop or mobile. Site and page speed impact search engine rankings as well. Search engines don't want users frustrated when they visit a slow site, so there's no use in ranking them well.
If your e-commerce platform loads slow or has a poor mobile user experience, you could be leaving a lot of money on the table. Abandoned shopping carts cost ecommerce sites $4 trillion per year, and one of the most common causes of shopping cart abandonment is slow loading speed.
In fact, 87% of users abandon checkout processes taking 7 seconds or more and abandonment rates increase 30% every 2 seconds during the checkout process.
Mobile commerce is now growing 300% faster than the industry. So it's critical that you're selecting your ecommerce platform based on how fast it's loading on mobile devices. 66% of time spent shopping is done via #mobile and 82% of users use mobile when making a purchase decision
It's important to note that it's not always up to the platform, itself. Image compression, caching, and content delivery networks can also impact your site and page speed – not to mention the design of your theme or template. A poorly designed theme on an incredible platform will still cause problems. And speed optimization and great hardware on a slower platform can outperform your competitors.
Selfstartr has released the results of a head-to-head comparison of ecommerce sites to show the average performance of each, called Is Your Ecommerce Platform Leaving Money On The Table? So which platforms came out on top? You can go to their article and download the full analysis. I think they've done a thorough job.
Major Ecommerce Platform Speed and Performance
- Ecommerce Loading Speed – 3D Cart, Big Cartel, Shopify, SquareSpace Ecommerce, and BigCommerce.
- Google Mobile Page Speed Score – ePages on 1&1, Big Cartel, CoreCommerce, UltraCart and Shopify.
- Google Mobile Friendly Test – SquareSpace Ecommerce, BigCommerce, CoreCommerce, Shopify and Woo Commerce.
- Google Mobile User Experience – SquareSpace Ecommerce, BigCommerce, Woo Commerce, Shopify, and ePages on 1&1.