Content Marketing

Firemail: Email Marketing without the Email Service Provider

I’m a huge fan of email service providers and the incredible products and services that they provide. Perhaps most important is the deliverability issues that can arise when sending volumes of email. With the huge riff between Internet Service Providers (ISPs) and Email Service Providers (ESPs), sometimes the business gets put in the middle.

Ironically, working with an ESP and not having any authority can cause deliverability issues, too. Many ISPs block email simply because it’s sent from different servers (ESP) than the domain in the reply address.

Another issue is that the volume of email sent determines the cost of the program with email service providers. I’ve heard horror stories of companies who pay more per email than it costs to send mail with the post office. Many email service providers also charge significant fees if you go over your contract limits.firemail.png

So… what if you could get all the tools of an Email Service Provider but avoid the hefty costs and risks by utilizing your own servers to deliver the emails. You can with Firemail Marketing. Firemail is a robust web-based, Software as a Service application that will deliver dynamic HTML emails directly from your server.
firemail-email-editor.png

Firemail has a robust list of features that many ESPs still don’t have… including templates, website integration, automated messaging, scheduled messaging, sequenced messaging, contact imports, dynamic messaging, automatic removal for opt-out and conversions, filtered replies, tracking, optimization, statistics, split testing, and even alarms if there are problems.
firemail-messages-sent.jpg

Granted, this may not be the perfect solution if you’re sending millions of emails a month; however, for $15 a month… you can’t beat it. For $180 per month, there are no limitations to how many emails you can use the system to send. A moderate size business could hire a deliverability consultant (let me know if you need one – one of the industry’s best is a good friend of mine) in addition to the service and could get much of what an ESP provides at a fraction of the cost.

Special thanks to Dan DeGreef from Presonant Marketing Group for setting me up with a test account to check out the system. If you decide to take Firemail out for a free test drive, be sure to tell Dan you heard about it here.

Leave a Reply