What impressed me was the ease of use for the both the customer and the business owner. To register the loyalty card, FlockTag setup a secondary, mounted tablet. The customer taps their card on the reader and enters their email, password and mobile phone number in and away they go.
With FlockTag, the business owner can also push specials via text to their customers. The mobile application keeps track of all of your purchases, providing you with your progress on getting your next deal. Good stuff!