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Formidable: Build Forms, Calculators, Surveys, Payment Forms, Event Registrations, And More For WordPress

At Martech Zone and with our agency, we’ve deployed a WordPress Form Plugin that’s easy to use and has an extensive array of integration capabilities. While we’ve used the plugin for over a decade, we’ve noticed that it is quite bloated with script and styling… to the point that it’s adversely impacting our site’s performance.

In fact, there are 4 stylesheets and two javascript files loaded with the plugin, slowing the page load time of every page on the site – not just those with forms. We wanted to migrate to a form plugin that provided greater control over styling, still had a great selection of integrations, but was still easy to use for our clients.

Formidable Forms for WordPress

One of our clients was utilizing Formidable Forms, so we profiled their site performance and load times and were impressed with the reduced footprint the plugin had. Not only were the assets smaller, but they could also be highly customized and offered more capabilities:

  • Drag & Drop Form Builder – Build complex forms with conditional logic quickly and easily.
  • Repeater Fields – Collect multiple records for a field.
  • Dynamic Fields – Automatically populate fields with saved entries, user data, and more.
  • Visual Styler – Get your forms to look amazing in your theme.
  • Form Templates – including calculators, payment forms, and WooCommerce forms.
  • Schedule Forms & Limit Responses – Choose a date or set a response time to limit automatically open and close forms.
  • Geolocation – Get easier, more accurate data with address autocomplete.
  • Confirm Email Address & Password – Double-check the email address or password for typos.
  • Digital Signatures – Add an electronic signature box to your WordPress form for written signatures.
  • Integrations – Over 30 available add-ons are included with the license. You can extend the data to over 4,000 applications with UncannyAutomator or Zapier – including data, marketing, sales, and other platforms.
  • Bootstrap Form Styling – Instantly add Bootstrap styling to all your Formidable forms.
  • Collect Payments and Donations – Integrations with Stripe, PayPal,, and WooCommerce Products.
  • Customization – Over 125 hooks and customizable HTML to produce unlimited form functionality.
  • Integrated Views – Not only does the form collect data, but you can also transform the entries into listings, directories, and calendars on the front end of your WordPress site.
  • Reports, Graphs, and Charts – Display statistics and Graph form submissions.
  • Forms to PDF – Any form can generate and email a PDF for download.
  • Export Table Views – Create custom CSV files and allow users to export their data.

Without any development, with Formidable Forms you’re able to not only build forms, but you can also build polls & surveys, quizzes, online calculators, event registrations, payment forms, and more.

Given that this plugin had every feature (and more) than our other form plugin – including an import functionality to import those forms – we had to upgrade when we saw the feature we were really after:

Formidable - load form styling only on applicable pages

We’re so impressed with Formidable Forms that we’ve listed it as the best WordPress plugin for building forms for your WordPress site. We’ll also be migrating our sites over to it as we purchased the unlimited site option.

Get Formidable Forms Now

Disclosure: Martech Zone is an affiliate for Formidable and is using affiliate links in this article.

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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