Free Demographic Reports? Thanks Facebook!
Did you ever want to get a good demographic profile of your customers or email subscribers? Companies pay quite a bit to send out their lists to companies to match and profile the email addresses on them. The truth is, you don’t have to, though! Facebook for Business has very robust reports – and they don’t cost you a penny.
Utilizing Facebook’s Custom Audience tool, you can upload your own email list and then run an Audience Insights report on them. The first step is to create a custom audience and then select customer list. The next screen allows you to upload your email addresses. Facebook will then work to match the email addresses to their users.
The results aren’t real-time but after the file is processed, you’ll be impressed with the high match rates and the results. Here’s a breakdown of the results of our email subscribers on Martech Zone.
Demographics – Age, Lifestyle, Relationship, Education, Job
Location
Activity – Frequency, Device Users
Household – Income, Home Ownership, Size, Value, Spending
Great information. Question: what does Facebook do with the email addresses you share with them? Save them? Market to them? Anything?
You’re actually not giving Facebook any email addresses – they’ve just matched what’s in their database to what’s in your database.