Email Marketing & Email Marketing AutomationSocial Media & Influencer Marketing

Free Demographic Reports? Thanks Facebook!

Did you ever want to get a good demographic profile of your customers or email subscribers? Companies pay quite a bit to send out their lists to companies to match and profile the email addresses on them. The truth is, you don’t have to, though! Facebook for Business has very robust reports – and they don’t cost you a penny.

Utilizing Facebook’s Custom Audience tool, you can upload your own email list and then run an Audience Insights report on them. The first step is to create a custom audience and then select customer list. The next screen allows you to upload your email addresses. Facebook will then work to match the email addresses to their users.

Facebook Custom Audience

The results aren’t real-time but after the file is processed, you’ll be impressed with the high match rates and the results. Here’s a breakdown of the results of our email subscribers on Martech Zone.

Demographics – Age, Lifestyle, Relationship, Education, Job







Activity – Frequency, Device Users


Household – Income, Home Ownership, Size, Value, Spending


Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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