Email Marketing & AutomationSocial Media & Influencer Marketing

Free Demographic Reports? Thanks Facebook!

Did you ever want to get a good demographic profile of your customers or email subscribers? Companies pay quite a bit to send out their lists to companies to match and profile the email addresses on them. The truth is, you don’t have to, though! Facebook for Business has very robust reports – and they don’t cost you a penny.

Utilizing Facebook’s Custom Audience tool, you can upload your own email list and then run an Audience Insights report on them. The first step is to create a custom audience and then select customer list. The next screen allows you to upload your email addresses. Facebook will then work to match the email addresses to their users.

Facebook Custom Audience

The results aren’t real-time but after the file is processed, you’ll be impressed with the high match rates and the results. Here’s a breakdown of the results of our email subscribers on Martech Zone.

Demographics – Age, Lifestyle, Relationship, Education, Job

demographics-age-gender

demographics-lifestyle

demographics-relationship-education

demographics-job-title

Location

Location

Activity – Frequency, Device Users

activity-frequency-device

Household – Income, Home Ownership, Size, Value, Spending

household-income-ownership-size-value-spending

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.