Marketing BooksSocial Media & Influencer Marketing

Free eBook: Moving to Social CRM

social crm for dummiesCustomer Relationship Management is a key to most organizations, providing them with the customer intelligence and data they need to maintain a good relationship with their customers. Layering social media on top of your customer relationship activities can accelerate your company’s performance and build a much tighter relationship – resulting in more opportunities to communicate with clients outside formal processes and build community.

Emailvision has just released Social CRM for Dummies, a free ebook that will help companies understand the difference between Social CRM and CRM as well as how to leverage social in their CRM efforts.

From the book: Social media and networking have transformed the global economy into something more like a small town marketplace, where community buzz, not marketing buzz, determines whether businesses flourish or fail. Social CRM is a strategic response to this new business environment. With Social CRM:

  • The focus is on community and relationship building.
  • Via social venues, including Facebook and Twitter, customers own and control the conversation.
  • Communications are business-to-consumer but also customer-to-customer and customer-to-prospect.
  • Customer collaborate with businesses directly or indirectly to improve products, services, and the customer experience.
  • Conversation is less formal and more “real”, moving from brand speak to community speak.

The eBook provides all the information necessary – from building a strategy, choosing the right technology, how to leverage the technology, training your employees, measuring results – all the way to how to avoid common pitfalls.
social crm diagram
Full disclosure: I got a pre-release version of the eBook and wrote a recommendation for it. Emailvision has also been a client of DK New Media .

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

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