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Fresh URL: Clean Up Your URLs for Sharing

The good people at Wistia have developed a cross-browser script called Fresh URL that you can embed in your site that removes all the extraneous campaign tracking and other unnecessary querystring code from your URL. This is a great tool because it means that your campaign codes won’t be re-used as people share links to your site.

As an example, if you have an email campaign with your campaign querystring on it… and one of your recipients shares the link via social media, now a bunch of folks are going to come to your site and the attribution is to the email campaign, not social media.

To add the script to your site, just add the following script tag before your </body> tag:

<script src="//fast.wistia.net/labs/fresh-url/v1.js" async></script>

The script currently works with Google Analytics, Pardot, HubSpot, Clicky and Analytics.js (Segment.io). Special thanks to Jason at Bnpositive for the tip!

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Douglas Karr

Douglas Karr is a fractional Chief Marketing Officer specializing in SaaS and AI companies, where he helps scale marketing operations, drive demand generation, and implement AI-powered strategies. He is the founder and publisher of Martech Zone, a leading publication in marketing technology, and a trusted advisor to startups and enterprises alike. With a track record spanning more than $5 billion in MarTech acquisitions and investments, Douglas has led go-to-market strategy, brand positioning, and digital transformation initiatives for companies ranging from early-stage startups to global tech leaders like Dell, GoDaddy, Salesforce, Oracle, and Adobe. A published author of Corporate Blogging for Dummies and contributor to The Better Business Book, Douglas is also a recognized speaker, curriculum developer, and Forbes contributor. A U.S. Navy veteran, he combines strategic leadership with hands-on execution to help organizations achieve measurable growth.

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