Mobile and Tablet Marketing, Technology

Geotoko: Multi-Platform Location-Based Campaigns

Whenever I take the time to chat with friends in the industry, I always learn about new and amazing tools. Today I was speaking to Pat Coyle. Pat runs the premiere Sports Marketing agency, Coyle Media. He shared Geotoko with me – a real-time location-based marketing and analytics platform.

It’s quite an impressive toolset, combining the ability to market using Foursquare, Twitter and Gowalla with Facebook Places on the way. Now that Google Places is adding check-in, I’m sure that’s on the horizon as well!

Here are some highlights from the Geotoko site:

  • Build Promotions On Multiple Location-Based Platforms – With Geotoko’s easy-to-use campaign wizard, you can create engaging location-based promotions for Foursquare, Facebook Places & Gowalla within minutes.
  • Live Visitor Tracking & Heat Map Technology – Get access to powerful real-time location analytics, analyze user check-in behavior and gather competitive intelligence using Geotoko’s Heat Map technology.
  • Manage Multiple Locations In One Place – Easily upload and manage thousands of locations on one powerful platform. We’ll automatically match your locations to venues on Foursquare & Facebook Places.
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    I have to say that after seeing the video demo, I’m pretty impressed with the simplicity of this application. I’m not sure who their main competitors would be but it’s definitely becoming a stronger business case to aggregate accounts and offer a one-stop solution to execute and manage campaigns and deals. There’s another startup out of Boston that I can think of called OfferedLocal that’s pretty similar as well. Might be worth taking a look at too. Good review, Doug.

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