Content Marketing

Getting Your Blog to the A-List

Now that I have you here don’t be mad and leave. Listen to what I tell you.

There’s a flame going across the blogosphere right now on Nicholas Carr’s Blog posting, The Great Unread. Shel Israel is in on the argument, as are a ton of other bloggers.

You should read Mr. Carr’s full post before reading what I say. I hope I’m communicating his message fairly… I think what he’s saying is that there are so few very good A-List bloggers that everyone else should simply throw in the towel.

To get to the A-List of the blogosphere, first you need to determine what that list is. It’s up to you… not Nick Carr, not Technorati, not Google, not Yahoo!, not Typepad or WordPress. The A-List is not determined by the number of hits you get, the volume of pageviews, the awards you’ve received, or the number of dollars in your AdSense account. If it is, you may be blogging for the wrong reasons.

Welcome to my blog, one of the Great Unread. (Okay, maybe not so great)

The issue is the old school of mass media advertising. That rule states that the more eyeballs see your ad, the better you are. The old school states if you’re getting hundreds of thousands of pageviews, you’re a success. A couple hundred, and you must be a failure.

You are part of the Great Unread.

It’s precisely the same thinking dragging down the Movie Industry, the Newspaper Industry, and Network Television. The problem is that you pay a huge price for those eyeballs without a return. The problem is you don’t need all those eyeballs, you need to get your ad to the right eyeballs.

My A-List does not match Seth Godin’s, Tom Peter’s, Shel Israel’s, or Nick Carr’s. I don’t want a million readers. Sure, I get excited as my stats continue to grow. Of course, I want to grow the readership and retention of readers on my blog. But I am only interested in folks who have the same problems and are looking for the same solutions as I am.

I’m this quasi-marketing-technology-geek-Christian-father dude who lives in Indiana. I’m not going to move to New York or San Francisco. I’m not looking to be rich (but I won’t complain if I do!). I am networking with a group of marketing and technologists in and around Indianapolis. I’m learning and exposing blogging to ‘my’ masses (all couple dozen or so!). I’m sharing my experience, my thoughts, my questions, and my information with as many people as I can.

You see when I get a comment from Shel Israel, Tom Morris, my colleagues, my family, friends, or other folks that I respect and share with… I’ve already made it to the A-List. If that’s not your idea of an A-List, that’s okay. Perhaps I don’t want to be on yours. We each perceive success differently.

Signed,
One of the Great Unread

Douglas Karr

Douglas Karr is CMO of OpenINSIGHTS and the founder of the Martech Zone. Douglas has helped dozens of successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to assist companies in implementing and automating their sales and marketing strategies. Douglas is an internationally recognized digital transformation and MarTech expert and speaker. Douglas is also a published author of a Dummie's guide and a business leadership book.

Related Articles

Back to top button
Close

Adblock Detected

Martech Zone is able to provide you this content at no cost because we monetize our site through ad revenue, affiliate links, and sponsorships. We would appreciate if you would remove your ad blocker as you view our site.