Before you read this, I'll fully disclose that I'm friends with Troy Burk and Amol Dalvi and quite a few of the other employees at Right On Interactive (ROI). And – we're proud to announce that we'll be working with Right On Interactive to provide marketing automation posts here on Martech! They're officially a partner as of yesterday!
So how cool is it that the day we're going to announce the partnership, that Gleanster, a marketing research company, publishes a review of marketing automation providers naming Right On Interactive a leader in the space. Too cool!
From the report: Until recently, marketing automation was largely viewed as an unproven approach to data-driven marketing improvement. With the number, diversity and sophistication of related solutions exploding, that is no longer the case. Companies (both B2B and B2C) are achieving results that range from reduced marketing costs and better measurement to increased revenue and profitability.
Right On Interactive leads the pack in 3 categories… they're labeled a best marketing automation provider for:
- Ease of deployment
- Ease of use
- Overall Value
This is no small feat… their business is up against some giants in the industry, including ExactTarget, Marketo, Hubspot, Eloqua and others!
ROI also ranked high for their features and functionality. Having just previewed some new features they're rolling out, I can assure you they will soon be in the best column for features very, very soon.
From the report: Users find the patent-pending ROI Customer Lifecycle Map to be particularly valuable because it visualizes where each prospect and customer resides in the customer lifecycle based on their profile and engagement scores. The platform is also designed to provide data management, segmentation, campaign design, and lead scoring. In Q3 of 2011, Right On released its own email build, delivery, segmentation and tracking functionality.
Congratulations to Right On Interactive for being named as one of the best marketing automation providers out there! They're a fantastic company with an incredible product.
Download the review of marketing automation providers from Gleanster. It's very comprehensive with all the detail you need to make a purchasing decision on your marketing automation needs.