Whether you appreciate them or not, Google owns the playground that marketers must be working in. Whether it’s paid advertising with Google or organic placement in the search engine, you might be underestimating the reach of Google. This infographic from Wordstream puts it all into perspective.
From Wordstream’s Google Facts Infographic: Our research for the infographic included over 2,600 AdWords accounts that ran the AdWords Grader in Q3 2012. The accounts in aggregate represented over $250 million in annualized spend. We had accounts with a wide range of spending; some accounts were very small, spending under $100 a month on AdWords. Others were much larger, with some spending up to millions per month in AdWords. The analysis looked at accounts across every industry, and came from all countries where Google does business.
The data for this blog post came from Wordstream’s recent study on Google web statistics, which we consider one of the most comprehensive studies on the internal workings of Google AdWords ever conducted.