Bizible allows you to analyze the performance of your Adwords based on conversions rather than clicks, allowing you to work uniquely with Salesforce to measure performance based on campaign, ad group, ad content, and keyword level. Since Bizible works with current campaign tracking in Google Analytics, you can easily track multi-channel across search, social, paid, email and other campaigns.
Key Features listed on the Bizible site
- AdWords ROI – lets you drill deep on AdWords ROI at the campaign, ad group, ad content, and keyword level, so you can measure and make search optimization decisions based on revenue.
- Multi-Channel Tracking – reports Google Analytics style UTMs parameters directly in Salesforce, which makes evaluating and optimizing ANY online marketing campaign by ROI easy.
- Detailed Lead History – Arm your sales team with the marketing information they need to close more opportunities. See how your leads interacted with your site before they converted, plus all relevant marketing info.
- Custom Reports – Online marketing is becoming more complex and fragmented. Build actionable stock reports, plus nearly unlimited custom reports to fit your business.
- Multiple Integrations – From Salesforce instant updates to marketing automation, content management systems and even Optimizely for A/B Testing. 60% of Bizible customers also use Marketo, Hubspot, Act-On, or Eloqua. Bizible also has one-click installations with WordPress, Joomla, or Drupal.
You can find Bizible in the Saleforce AppExchange.