Search Marketing, WordPress

Google Analytics and WordPress Tip: What’s my Top Content?

Google Analytics is a fairly robust package but sometimes you need to search around for the info you need. One item you might want to focus on with your WordPress Blog is how popular your content is. There are two ways of identifying your content:

  1. By the page
  2. By the article title

Below is a screenshot on how to view your top content. Select the date range and you can find the results you need. Remember, your home page has no title, though. So if you want to find the collective popularity of a specific post, you’ll need to check your stats for the day it’s posted as well as the specific page/title stats.

Content Performance in Google Analytics

You can also view your post performance by title – but I would suggest that you ensure that your template header has the title of the post before the title of the blog. I’m surprised that so many templates are put out with the opposite! Here’s the code to paste into your header where the title is:

<title><?php wp_title(' '); ?><?php if(wp_title('', false)) { echo ' - '; } ?><?php bloginfo('name'); ?></title>

One recommendation I’d have is to default the title to just the tag, then use the Yoast WordPress SEO Plugin to control the content. You can set the default and even update the title by post to optimize it a bit further!

<title><?php wp_title(); ?></title>

Placing your post title has search engine advantages as well… but in this case, it simply makes your content stats easier to read ‘by title’.

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