Search Marketing

Google Releasing Sponsored Videos in Search Results

One of our search engine marketing partners dropped me a note this afternoon with a very intriguing screenshot. Notice the sponsored links below the map key? Watch videos about our business.
video listing google pages

I’ve been pushing all my clients with local clientelle to get some Google Pages up (previously Google Local Business) AND I’ve been pushing clients to start utilizing video as part of their online marketing strategy (we are!)… but this marries the two together.

You must incorporate the 3 senses that visitors have who are online and researching your product or service. Marrying video to search engine page results and maps is an incredible opportunity to reach an audience that won’t respond to just plain text. Video is a medium that gets over the ‘trust hump’ much quicker than traditional marketing or even consistent blog posts.

Douglas Karr

Douglas Karr is the founder of the Martech Zone and a recognized expert on digital transformation. Douglas has helped start several successful MarTech startups, has assisted in the due diligence of over $5 bil in Martech acquisitions and investments, and continues to launch his own platforms and services. He's a co-founder of Highbridge, a digital transformation consulting firm. Douglas is also a published author of a Dummie's guide and a business leadership book.

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